If you want to know how to make amazing images for your Brand’s Social Media then read this entire article without skipping a single line.
Making engaging and artistic images that reflect your brand is key to success and popularity on your social media. You will need to understand the ins and outs of your brand and what makes it popular with your audience in order to play on these strengths and create compelling images that communicate your message.
Editing is where all the details and techniques of creating amazing images come into play. This is where you can flaunt your creativity and show the very essence of your brand. For example, you can use a background remover app to add new layers to your images and create some personalised dimension. You can insert your image onto new backgrounds, which you can suit towards your brand. In a world where funny goes viral, this is especially good for relevancy, as you can create humorous content to pique the interest of potential customers.
Make Sure You’re Confident On Your Brand
Brand confidence is key to making your social media posts successful. People will not believe in a brand that does not believe in itself. To create this confidence, ensure that your brand is recognisable throughout your posts, perhaps through a running theme or incorporation of the logo on all of the images. Consider a simple yet effective logo; the logos of some of the world’s most successful brands are plain but work because they speak for themselves. Visual elements are important, so if you are struggling for inspiration, get back to basics with a little research.
If your brand’s values are professionalism and elegance, consider an upmarket photoshoot. If your brand is more about keeping it real, then having a low-key or DIY photoshoot may be more suitable. It is recommended that you thoroughly research photographers who have portfolios that are of a similar style to your brand design, for continuity purposes.
Know Your Audience
Knowing your audience will be very beneficial in terms of knowing what images will appeal the most. For example, people over on Instagram are 10 times more likely to engage with advertising content, aka branded posts, than other social media platforms such as Facebook. So armed with that knowledge, you can upload advertising content on Instagram and guarantee more interaction, and focus on uploading a different type of content to Facebook. Perhaps you could initiate some public feedback about your brand to determine the demographics and adjust your content to follow suit.
We are living in an age where short and snappy videos are rapidly gaining popularity, on platforms such as TikTok and on Instagram reels. However, longer length videos are still highly popular on platforms such as YouTube, so consider creating a high-quality video ad in addition to your social media photos. Video editing will give you a plethora of different creative options to discover and enjoy and will communicate to your audience that your social media can be diverse, relevant and fun.
A successful brand creates a connection with its audience built on a mutual understanding of resonance. Our world has become increasingly more visual, meaning that in order to keep up with the increasing demand for visual content, brands must create social media images that are striking and a true reflection of its essence.