Create the Perfect eCommerce Video Ad: Creating high-quality video ads can do wonders for any type of business. Since everything happens online these days, business owners need to make sure that their business can be seen by their target audience wherever they may be. However, creating a text-filled eCommerce video ad is no longer the way to go. After all, even though people spend more time online these days, not everyone has the time of day to spare and read through wordy advertisements. To get an idea of what the best ads look like, you can check out Promo.com’s video library.
So, what makes an e-commerce video ad perfect? Here’s everything that you need to know from choosing the best video maker to figuring out all the tricks of the trade to ensure that your ad will be the best.
1. Choose Your Video Ad Type
Choosing the right type of eCommerce video ad for your business can be a bit daunting. After all, there are so many options available out there. But at the end of the day, you need to think of your goal for creating an eCommerce video ad in the first place.
One of the most common types of video ads is known as explainers. They are uploaded on the website to provide information about the products that you are selling.
Comparison videos have also become a hit these days because they help convince prospective buyers of choosing your products as long as they see that it is better than the competition.
And then there are tutorial-type videos that teach your target audience how to use your product properly.
2. Choose A Reliable Video Maker
After deciding on the type of eCommerce video ad that you will produce, it’s time to choose a video maker. There are also a ton of options available out there. But you need to take into account your budget and level of knowledge on creating videos.
Luckily, there are free video ad-makers out there that you can choose from. Most of them also have countless features that are also easy to use. They can surely make your ads look as though they were made by a professional.
3. Create Landing Pages
Creating landing pages for your eCommerce video ad can do wonders for your business. According to reports, over 50 percent of consumers click and buy products online after seeing them on landing pages. So, when creating an ad for your business, this is something that you must include.
4. Get to Know the 5-Second Rule
The five-second rule doesn’t only apply to food that falls on the ground. This rule is also crucial when creating the perfect eCommerce video ad.
As mentioned earlier, buyers and website visitors do not have time to read through lengthy texts. In the same way, they won’t stay hooked on your ad if you can’t capture their attention. So, the first five seconds are crucial for business owners.
The best and most effective ads are the ones that make viewers stop and pause so that they can watch them in their entirety. So, when creating an ad using your video maker of choice, make sure that the first five minutes will be captivating and engaging.
5. Utilise Your Company’s Story
In order to gain the trust of consumers, they need to know how your business came about. Share your challenges with your target audience. So, when creating an eCommerce video ad, make sure to share your story with your target audience.
But when doing so, make sure to still keep things short and concise because a captivating story won’t mean anything if viewers feel bored while listening.
6. Use Your Social Media Accounts
Let’s say you’ve already decided as to the video maker that you would use. You have your target audience in mind, and you also have a captivating story. You have also selected the type of video ad that suits your business best. So, what now?
The next thing that you need to do after creating a video ad is to try and spread the word via your social media accounts. It’s not enough that your eCommerce ad is on your website. The advertisement should also be shared on Facebook, Instagram, Twitter, TikTok, and YouTube.
This way, you can reach more people and more prospects might click on your website.
7. Optimise Your eCommerce Video Ad
Optimising your eCommerce video ad will also be beneficial to your business. When sharing ads to various platforms, you need to know the best SEO practices that you can follow for each site. For instance, YouTube has its own best practices to help users optimise their ads.
Of course, optimising your videos will be easy as long as they are high-quality. The video maker that you will choose should provide you with the best video and sound quality that you would ever need.
Once you’ve taken all these things into consideration, you are already set to create the perfect e-commerce video ad that’s perfect for your business.
If you are serious about growing your business, finding a video maker and creating the perfect e-commerce video ad are the two things that you need to look for. There are countless options available online and some will offer you a slew of features. But if you are a newbie when it comes to creating video ads, you need a video maker that’s free and easy to use.
Do not be scared to try different video makers out there because this is the best way for you to know which one suits your needs. At the end of the day, focus on your goal and that is usually to reach more people through your e-commerce video ads and increase your sales. Best of luck!