What Are Quality Backlinks and Why It Is the Most Important Part of SEO

What Are Quality Backlinks: Since the advent of Google, backlinks have become a major factor in the scope of Search Engine Optimization (SEO) in general.

In fact, it’s been said that this is the most important factor for good SEO.

Thanks to this article, today you’ll learn what exactly backlinks are and what makes them so relevant for a web page to reach the first place on the Olympus podium — I mean, on Google…

What Are The Backlinks?

Backlinks are simply hyperlinks that originate from one web page and lead to another web page on the Internet. These types of links permit stoners to browse the internet at the same time sweep new web pages.

Google’s crawler uses the same principle to reach new web pages and include them in its index.

To search engines, backlinks simply indicate that a web page and its domain contain relevant content for Readers.

The additional quality backlinks pointing to a web page, the greater its popularity and relevance.

Google then “rewards” that page by placing it greater in Google’s Search Results.

How are these backlinks?

Backlinks are generally not noticeable as hyperlinks, but rather through hence called Anchor Text, i.e., clickable phrases that redirects to another web page.

Generally Anchor text is underlined or placed in bold color which helps users to recognize it easily.

HTML code, a single backlink looks like this:

<a href=”https://backlinko.com/”>anchor text</a>

But the common user would see it as a backlink.

It is very common that anchor texts are also related to keywords within the content.

Which types of Backlinks exist?

There are several types of backlinks. You have already met the hence named as “text links”, which are nothing more than one or numerous phrases with a hyperlink as Anchor Text.

However, images and other types of graphic elements can similarly be associated to a web page and utilized as a Backlink. This allows a user to connect on an impression to go to an external website.

Another way to classify backlinks has to do with their effect.

For example, the HTML Code shown in the earlier category is a link of type “do follow”. 

These types of backlinks often point to external websites and act as an important ranking factor for results on search engines like Google, as it evaluates them.

Nevertheless, it is also possible to tell search engines not to evaluate a backlink by embedding the “no follow” attribute in the HTML Code.

A good example of no follow links are social media backlinks, which are often automatically assigned the “no follow” attribute.

The great importance of backlinks for SEO

20 years ago, website owners used keywords indiscriminately to appear in search engine results and earn money from the advertising revenue generated by this traffic.

This made search engines virtually worthless and weakened the usefulness of the Internet as a whole.

But then Google appeared and brought the solution to this problem thanks to PageRank and backlinks.

This new approach was based on two arguments:

  • If many websites link to one, then that website is probably very good

  • The more backlinks to a website, the better it should be.

Although a lot has changed since then, this is still the basis of Google, so to summarize: the more quality backlinks a web page has, the better it will rank on Google.

Now, let’s take a closer look at the benefits of using backlinks on your website.

Improve the organic ranking of your website

When Google and other search engines “understand” that your website has a certain level of authority, its ranking on the Search Engine Results Page (SERP) begins to rise.

In the case of Google, it gives special priority to websites that receive many frequent visits on topics that interest users.

Of course, these backlinks have to be high-quality for Google to assume your site is a reputable and reliable source of information.

Increase the reputation of your business

A good reputation attracts more good reputation. So the more reputable websites that link to your site, the more your business will position itself as an authority in its area.

Take into account that the more quality backlinks your website has, the better Google will know your business, since the algorithm of this search engine allows it to “learn” in this way.

Your brand becomes more popular

Getting quality backlinks means that users of other major websites can recommend your website and brand to other users.

This link from other sites with yours is an indicator that users perceive some kind of benefit when visiting your website.

In this sense, it is convenient to structure your pages with internal links to more useful content, so that users can consume more content and spend more time navigating on your website.

Google will also take this into consideration when ranking your site.

Improve the quality of referral traffic

Using backlinks also goes a long way in boosting referral traffic, as every time a visitor lands on your website through one of these links, Google sees that click as a referral visit.

This happens because referral traffic becomes more targeted and relevant, which in turn lowers your website’s bounce rate — another important Google ranking factor.

Increase trust in your website

When a high-authority website establishes a backlink to another site, users of the first element interpret that there is some kind of relationship between the two.

This builds more trust because people who trust the first site will start to trust the second as well.

This has the additional benefit that a good part of those users will probably talk about the referenced website and create more links to it — your website.

Final words

Getting quality backlinks to your website takes time, so avoid resorting to deceptive and fraudulent means to get lots of backlinks quicker.

Always remember that even if these backlinks initially bring you the traffic you want, eventually, search engines will catch on — especially Google — and you will end up with your website penalized and deranked.

Always resort to honest practices (white hat link building) and over time, you will get the desired results for your site.

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