As you may already know, standing out amongst other ecommerce stores can be a challenge. With so many other similar businesses out there, you need to find ways to lure potential customers to your website.
At first, this can seem impossible, but there are actually many strategies you can use. The key is to find solutions that will make your brand seem like the better choice.
Interested in learning more? In this article, we are going to talk about five offers that will boost your online business sales.
Free Shipping
Free shipping is one of the best offers that you can give your customers. This is because you can set a certain “purchase amount” for individuals to meet before they are eligible.
Start by setting your free shipping threshold slightly above your average order value. Just be sure to consider geographic limitations – a flat-rate may be a better alternative for international customers.
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First Purchase Discount
It can be difficult to convince new customers to make their very first purchase, so sweeten the deal with an incentive. A first-purchase discount can push a sale and creates a positive experience for the shopper.
It only has to be small (around 10%) and you can also consider adding a free gift. To be eligible, get them to sign up for your email marketing list.
Time-Limited Discount
Incorporating time-limited discounts on your products creates a sense of urgency. When a customer visually sees that the sale is only on for a short amount of time, they are compelled to make a fast purchase.
Alongside listing them on the site, be sure to promote your offers using social media. Special occasions and seasonal discounts are also beneficial, especially as most individuals are already looking to buy something.
Loyalty Rewards Program
Loyalty reward programs are designed to turn one-time buyers into repeat customers. Each time they shop at your store, they can earn points which can be received for a discount on future purchases.
Consider creating tiers of loyalty that offer escalating rewards. You should also regularly send emails to inform them of their balance.
Bundle Deals
Lastly, bundle deals are another excellent way to increase sales quickly. By selling items together with a small discount, it increases the perceived value for your customers.
When choosing what to bundle, try and include some of your bestsellers amongst less popular items. When listing them on your site, highlight how they would make a great gift.
Final Words
As you can see from the above, offers are an excellent way to enhance the sales of your online business. By using some of the strategies above, you can attract a broader audience and encourage individuals to make repeat purchases.
Just be sure to analyze their effectiveness and refine your approach. The last thing you want is to lose money in the process.
