Everything you need to know about General Management

Individuals in general management serve as the primary leaders within various businesses, including factories, offices, restaurants, retail stores, and hotels. In this capacity, you assume responsibility for overseeing the day-to-day operations of an organization, a specific branch, or a department. Your responsibilities are multifaceted and include employee supervision, financial management, customer issue resolution, preservation of company culture, and ensuring that your employer possesses all the necessary resources to profit from their products and services.

Becoming a general manager follows a variety of prescribed paths. It involves gaining insight into educational and experiential prerequisites, acquiring essential skills, understanding salary expectations, exploring job prospects, and identifying potential employment settings.

General Management: Explained

General management is a versatile domain applicable across diverse industries. General managers play a pivotal role in supervising staff and the daily operations of a specific branch or department.

Take, for instance, a retail store chain operating multiple outlets in a given region. Although individual stores may have assistant managers or supervisors, a general manager is primarily responsible for managing a specific location. These general managers comprehensively oversee all store personnel and communicate regularly with the company’s regional or corporate executives.

Tip to become a General Management professional in 2023

The primary requirement is to obtain accreditation that validates your expertise in the field. You can achieve a general management certification through a traditional university program or opt for the convenience of an online certification from a reputable institution. Online certifications benefit employed professionals, allowing you to pursue education without leaving your job. An excellent illustration of such a program is the executive program offered by IIM Calcutta, a renowned business school. This certification can significantly enhance your resume and qualifications in a competitive job market.

Effective management involves balancing multiple skill sets. It demands visionary thinking and adept strategic management to spot opportunities and avoid pitfalls. Additionally, a strong understanding of budgeting, costing, and finance is crucial, as even the most visionary ideas can only falter with adequate financial support.

A program like IIM Calcutta’s executive program offers invaluable insights into responsible management. It exposes you to the intricacies of this discipline through practical case studies, enabling you to navigate the complexities of the business world confidently.

Common job titles in general management

As you embark on your job search in general management, you must know the various titles and roles associated with this domain. Two titles that are often used interchangeably with the general manager are:

Operations Manager 

In this position, your responsibilities revolve around supervising the day-to-day operations of stores, restaurants, hotels, and factories.

Branch Manager

As a branch manager, your primary duty is to oversee and manage a specific branch or location within a larger business with multiple branches across a broader geographical area. This title is typically utilized in larger corporate entities.

What are the common job roles and responsibilities of a General Manager?

General managers often shoulder many tasks and responsibilities that form the core of their role. These fundamental responsibilities commonly encompass the following:

  • Employee Supervision
  • Budget Management
  • Coordination of Departments
  • Strategic Planning Geared Towards Company Growth

As a general manager, your responsibilities are diverse and aimed at enhancing the overall performance and sales of the organization. Depending on your industry, your duties may include:

  • Hiring and training new employees
  • Supervising all personnel, including supervisors and assistant managers
  • Setting and motivating employees to achieve goals
  • Cultivating a positive work culture
  • Managing technology and equipment issues
  • Participating in organization-wide marketing plans
  • Facilitating communication between corporate and staff
  • Handling basic bookkeeping and HR tasks
  • Monitoring and improving the work environment’s cleanliness, safety, and functionality

Skills Required to Become a General Manager

General managers are professionals who must have a broad skill set as they work on different aspects of business.

Key Soft Skills for General Managers

  • Transparency: Transparency in communication with employees is essential for a well-functioning organization.
  • Trustworthiness: Building trust-based relationships with employees is crucial for a positive work environment.
  • Decision-making: Strong decision-making skills are vital for daily managerial responsibilities.

Key Technical Skills for General Managers

  • Technical Writing: The ability to convey complex information clearly and error-free is essential.
  • Project Management: Managing various projects within the organization is a critical skill.
  • Planning and Coordinating: Proficiency in planning and coordinating operations across units is fundamental to general management.

Industries Employing General Managers

General Managers can be found in various industries, as per the US Bureau of Labor Statistics (BLS) data from 2021. Their roles span across:

  • Restaurants
  • Hotels
  • Retail Stores
  • Supermarkets
  • Insurance Offices
  • Factories
  • Technology Companies
  • Health Care Facilities
  • Wholesale Services

Leading Employers of General Management Professionals:

These are the top companies hiring qualified general management professionals include:

  • Proctor & Gamble
  • IBM
  • Tata Group of Industries
  • Infosys
  • Wipro
  • ITC
  • PepsiCo


General Management is a multifaceted and dynamic domain that demands a comprehensive skill set to navigate successfully. General managers are the linchpins of various industries, overseeing operations, teams, and strategic decisions that drive organizational growth. They must possess technical acumen and a rich repertoire of soft skills, including transparency, trustworthiness, and astute decision-making.

Whether it’s orchestrating the daily operations of a restaurant, managing technology companies, or coordinating tasks in healthcare facilities, the role of a general manager is pivotal. This position requires individuals who can adapt to diverse challenges and excel in planning, coordination, and project management.

Moreover, continuous learning and development are vital as industries evolve and organizations seek innovative leaders. In such a scenario, pursuing the IIM Calcutta Executive program to help build skills and knowledge for climbing the management ladder. To embark on a successful career in General Management, one should cultivate technical and interpersonal skills, making them well-equipped to steer organizations toward sustainable success in an ever-changing business landscape.

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