In today’s fast-paced world, grabbing the attention of potential customers is more challenging than ever. Standing out is crucial for any business in the sea of advertisements and signs.
Custom neon signs are an effective way to catch the eye and leave a lasting impression. These vibrant and eye-catching signs convey your message and add a touch of retro charm to your storefront.
This article will explore how to create show-stopping custom neon signs for your business that will have people talking and customers flocking to your door.
Define Your Message and Brand
Before diving into the world of neon signage, it’s essential to have a clear understanding of your message and brand. What do you want your sign to communicate? Is it your business name, a slogan, or a specific product or service you offer? Take some time to brainstorm and refine your message to ensure it aligns with your brand identity.
Your sign should reflect your business’s personality and values. Are you a trendy, modern establishment, or do you want to evoke a vintage, nostalgic feel? Neon signs come in various styles, from classic to contemporary, so choose a style that resonates with your brand.
Select the Right Colors
Neon signs are renowned for their vibrant colors, and choosing the right colors can significantly impact your sign’s effectiveness. Consider the psychology of colors and how they relate to your business. For example, red can convey excitement and passion, while blue may evoke trust and professionalism. Bright, contrasting colors often work well to grab attention.
Additionally, ensure that the color combination you select enhances readability. Your message should be easily legible, even from a distance, so choose colors that provide sufficient contrast. White or yellow text on a dark background tends to be a classic and effective choice.
Determine the Size and Placement
Size matters when it comes to neon signs. The size of your sign should be proportionate to its intended viewing distance. If your sign is meant to be seen from a distance, it should be larger to ensure readability. On the other hand, smaller signs can be suitable for close-up viewing, such as menus or directional signage inside your establishment.
Consider where you will place your neon sign. It should be prominently displayed to catch the eye of passersby. Common placement options are storefront windows, above your entrance, or on a freestanding signpost. Ensure that your sign doesn’t get obscured by other objects or signage.
Choose a Font Style
The font you select can significantly impact your neon sign’s aesthetics and readability. Bold and simple fonts are often the best choice, as they are easily read and can be seen from a distance. Avoid overly decorative or intricate fonts that might make your message difficult to decipher.
When selecting a font, also consider how it aligns with your brand. For instance, a sleek, modern font might suit a tech startup, while a cursive script could work well for a boutique or café.
Work with a Professional Neon Sign Maker
Creating a custom neon sign is not a DIY project. It requires specialized knowledge and equipment. Collaborate with a professional neon sign maker to ensure your sign is high quality and meets safety standards. They can help you design, fabricate, and install your sign while adhering to local regulations.
When choosing a neon sign maker, ask for references and view their portfolio to ensure they have experience creating the style of sign you desire. Our Favourite Custom Neon Signs are all made by a skilled artisan who can bring your vision to life and provide valuable guidance.
Consider Additional Features
Neon signs are highly customizable, and you can add extra features to make your sign even more captivating. Some options to consider include:
- Flashing or Animated Elements: Dynamic elements can create intrigue and draw attention to your sign.
- Border or Backing: Adding a border or backing can enhance the sign’s visual impact and readability.
- Custom Shapes: Instead of a traditional rectangular sign, choose a unique shape that aligns with your brand.
- Dimmer Control: If your sign is in an area with varying lighting conditions, a dimmer control can ensure it always remains visible.
Remember that these additional features should complement your message and not distract from it.
Ensure Proper Maintenance
To keep your neon sign looking its best, regular maintenance is crucial. Neon signs are generally durable, but they can occasionally require repairs. Make sure to clean your sign periodically to remove dust and dirt that can accumulate on the glass tubes.
If you notice any flickering or dimness in the neon, promptly contact a professional sign technician for maintenance and repairs.
Illuminate Your Business
Once your custom neon sign is ready, it’s time to illuminate your business and make a lasting impression on potential customers. Ensure that your sign is well-lit during your operating hours, and consider using a timer or sensor to conserve energy when your business is closed.
Neon signs are attention-grabbing and provide a warm and inviting ambiance to your storefront. This inviting atmosphere can encourage customers to step inside and explore what your business offers.
Shine Bright with a Custom Neon Sign
In a competitive business landscape, creating show-stopping custom neon signs is a powerful way to capture the attention of your target audience. Illuminate your business with a custom neon sign that leaves a lasting impression and draws customers through your door.